How To Recruit And Retain Top Construction Talent
Finding skilled workers is a task on its own, but keeping them is an entirely different challenge. The construction industry is quickly growing and highly competitive. Construction workers want to work somewhere they can be proud of and where they’ll have chances to grow.
Whether you’re a new business or a well-established one, these tips will help you recruit and retain a strong and reliable team.
PROMOTE YOUR BUSINESS
To get talented tradesmen to want to work for your company, they first need to know who you are. Get the word out about your company by meeting people where they are — whether that’s on social media, at career fairs, or out at trade schools in the community. The more visible and accessible your company is, the more likely people are to seek you out.
HAVE A GREAT COMPANY CULTURE
To gain and retain employees, be somewhere people want to work by creating an environment and culture people want to be a part of. A strong brand and supportive, positive team will turn your current employees into great ambassadors of your company. If they’re out in the community and proud to represent your company, that will go a long way in spreading your reputation as a great place to work.
BE COMPETITIVE WITH SALARY
Do what you can to avoid getting outbid by competitors. Your employees may love working for you, but at the end of the day, they need to be able to live comfortably. Research what other companies in the area are offering and do what you can to meet or exceed their pay and benefits. Competitive compensation shows that you value your employees.
PROVIDE GROWTH OPPORTUNITIES
A lack of career growth is a main reason top talent move on other workplaces. When recruiting new employees, they might wonder how you can help them accomplish their career goals. Be prepared to answer this question and follow through on it by providing opportunities for growth within your company. This could look like providing leadership training, continuing education opportunities, or new challenges to help further their skills.
FIND WAYS TO MAKE EMPLOYEES FEEL VALUED
Recognition goes a long way at work. Every talented worker wants to feel like their efforts are appreciated. Highlight hard work publicly through internal emails and posts on social media. Create a mentorship program to ensure new hires don’t feel overwhelmed or isolated when joining an already tight-knit team. Consider hosting events like an annual summer cookout or a holiday party to build relationships and strengthen team bonds. These things go a long way in retaining loyal employees.
EXCEL AT THE BASICS
Don’t underestimate the importance of getting the basics of running a construction business right. Make sure you always meet Occupational Safety and Health Administration training requirements, stay organized, and don’t cut corners. This builds trust and loyalty.
Your top talent deserves to use the best tools and materials — that’s why you should shop local and get your building materials and supplies from us at Miller’s Building Supply. We’re proud to support hardworking crews with high-quality products, exceptional service, and local expertise you can count on. Stop by and see us at 1819 East Monroe Street in Goshen or view our selection online.